Unit 4: Marketing

In this unit we’ll dive deep into aspects of the Lean Canvas related to marketing, finance, the law, and accounting.

Table of Contents

Key Terms

  • Inbound Channel
  • Outbound Channel
  • Pull Message
  • Push Message
  • Native Advertising
  • The Marketing Mix (The 4 P’s)
    • Product
    • Price
    • Place
    • Promotion
  • CAC (Customer Acquisition Cost)
  • LTV (Lifetime Value)
  • Split Testing
  • AB Testing
  • Multivariable Testing
  • Search Engine Optimization (SEO)