e-Commerce provides us with quantifiable measures that allow us to test our marketing strategies unlike at any other medium.
Split testing, also known as “AB” or multivariable testing, is a process of comparing two or more ideas in a small sample size before moving forward with a larger campaign. Certain software like MailChimp and Constant Contact have automated features that will optimize this for you, but we can run a simple test here in class to understand the principles of this process.
To learn more about Split Testing, check out this excellent article here:
Here’s how we’re going to run our own split test:
- In your small group, write a morning announcement to promote the Good Notes fundraiser
- Share the announcement with the class
- Choose the two best to vote on as a class
- Submit the winner of the split test to the SAO to be read during Tuesday’s morning announcements