Lesson 5: Split Testing

e-Commerce provides us with quantifiable measures that allow us to test our marketing strategies unlike at any other medium.

Split Testing

Split testing, also known as “AB” or multivariable testing, is a process of comparing two or more ideas in a small sample size before moving forward with a larger campaign. Certain software like MailChimp and Constant Contact have automated features that will optimize this for you, but we can run a simple test here in class to understand the principles of this process.

To learn more about Split Testing, check out this excellent article here:

The Test

Here’s how we’re going to run our own split test:

  • In your small group, write a morning announcement to promote the Good Notes fundraiser
  • Share the announcement with the class
  • Choose the two best to vote on as a class
  • Submit the winner of the split test to the SAO to be read during Tuesday’s morning announcements