Lesson 4: Cost of Acquisition

It’s natural to want to see your business featured during major events like the Super Bowl, but before you drop millions of dollars on a single 30 second add, it’s important to know how much bang you’re getting for your buck.

Cost of Acquisition

When considering the marketing of your business, you must understand two things, the Lifetime Value of your customer, and the Cost of Acquisition. The article below dives deep into this issue and provides a quantifiable means by which you can assess the two.

The Profit – s01e05

This episode features a ton of gems that relate to the lessons we’ve examined this semester.