Lesson 3: The Marketing Mix

Search “marketing” online and you’ll likely find it defined as, “Putting the right product in the right place, at the right price, at the right time.”

The 4 P’s of Marketing

The sentence above is often referred to as the Marketing Mix which was popularized by Neil H. Borden in the 1960s. The Marketing Mix is split into four different categories known as the 4 P’s of Marketing. When trying to reach your audience, whether through an inbound or outbound channel, it’s important to consider each of the following as these are the categories of marketing that you can control.

image from: http://www.professionalacademy.com/blogs-and-advice/marketing-theories---the-marketing-mix---from-4-p-s-to-7-p-s
image from: http://www.professionalacademy.com/blogs-and-advice/marketing-theories—the-marketing-mix—from-4-p-s-to-7-p-s

Examine the following article to learn more about the Marketing Mix:

Google_Classroom_LogoYour Marketing Mix

Shared with you via Google Classroom is a slide presentation. With your partner, consider each of the four categories as they relate to a product or business.

In a few sentences, examine the controls that your selected company can place on the marketing of their business or product.

See an example below.