Lesson 6: Value Proposition

The focus of this lesson is to gain a deeper understanding of what each team’s Unique Value Proposition is and to begin to develop a strong elevator pitch.

Required Outcomes

  • Students will evaluate the uniqueness of their team’s business ideas.
  • Conduct a value comparison of team ideas and alternative product/services
  • Create and present an elevator pitch of team idea.

Value Proposition

QuickSprout Infographic

The slide deck below is an adaptation from an infographic from QuickSprout.com.

Develop Your Unique Value Proposition

Complete the worksheet linked below with your group to develop a unique value proposition for your company:

Develop an Elevator Pitch

With your team, take what you have learned about elevator pitches, and start crafting a 90 second script for your company’s elevator pitch. Everyone in your group will be delivering this pitch, so make sure everyone on the team is comfortable with it.

Pitch on Camera

On the third day of this lesson, each group member will deliver their pitch on camera. Pitches should absolutely be no shorter than 30 seconds and no longer than 90. Each member will be graded according to the rubric below:



After completing your elevator pitch on camera and watching it back, complete the Elevator Pitch: Reflection document that has been shared with you via Google Classroom.

Use this as an opportunity to identify your strengths and weaknesses. What would you do again? What would you do differently?


Winning elevator pitch from Utah State – Cup Ads.