Lesson 4: Marketing for Startups

students will be introduced to the various marketing tactics that startups use to make potential customers aware of their product or service. Students will learn the distinction between “free” (earned) and paid marketing tactics

Required Outcomes

  • Students will identify which marketing tactics they will use to connect with customers to help test their MVP

Sorting Activity

Print the following slide deck: 3.4 – Marketing Tactics Sorting Activity as a set of notecards (File > Print Settings and Preview > Handout – 6 slides per page > Portrait).

Sort the cards as follows:

  • Traditional vs Digital
  • Least Expensive to Most Expensive
  • Smallest Reach to Largest Reach
  • Cheapest to Most Expensive

Digital Marketing “In the Wild”

With your team, make a copy of the Google Slide presentation below. Create a new slide for each marketing tactic that BestMadeCo utilizes to make connections with their customers. You will compete with the other groups to spot as many tactics as possible.

Digital Marketing Resources

From the list below, examine three marketing tactics that you think will help you connect with customers to test your minimum viable product.

The Marketing Funnel

Choosing a name and building your home on the internet

Search ads

Social media + video

Email marketing

Email Campaign solutions

Measuring your marketing

e-Commerce platforms

Advanced topics

Tools and More Tech

Structured Data Testing Tool Use the Structured Data Testing Tool to check that Google can correctly parse your structured data markup and display it in search results.
Structured Data Markup Helper Not sure how to start with adding structured data markup to your HTML? Try this point-and-click tool.
Email Markup Tester Validate the structured data contents of an HTML email using Email Markup Tester.
Google My Business Make sure your business looks great on Google Search, Maps and Google+ for free.
Google Merchant Center The place to upload your product data to Google and make it available to Google Product Search and other Google services.
PageSpeed Insights Use PageSpeed Insights to find out how to make your web pages fast on all devices.
Custom Search Harness the power of Google to create a customized search experience for your own website.
Google Domains Find a domain name and build a website with Google Domains.
Webmaster Academy Learn to create a great website with valuable content and have it findable in Google Search.