Lesson 4: BMC Refinement

The focus of this lesson is to use the Business Model Canvas to capture business opportunities, prioritize where to start testing assumptions, and track ongoing learning.

Required Outcomes

  • Student teams will create 3-5 BMC’s and set them up for tracking.
  • Student teams will build and critique each other’s BMC’s

Business Model Canvas Refinement


Business Model Canvas – Template

Use the link below to access the Business Model Canvas template. “Make a copy” and save it to your group’s shared folder.

Peer Review

Knowing what you now know, share your BMC with another group and provide feedback to each other to make sure you have avoided common pitfalls and considered the important aspects of the BMC.