Lesson 3: Legal

This lesson provides a general overview of legal issues impacting entrepreneurs today including business structure, intellectual property, truth in advertising, patent law, and trademark law.

Required Outcomes

  • Students will create documents that outline what they need to protect and how they can protect the key components relevant to their business. This information should be stored in shared folder for future reference.
  • Teams will create an estimated legal budget that will be used in their final financial model.


Day 1

As a business owner, it’s important to protect both your personal assets and business assets. The links below are sample documents that you might fill out when establishing your business’s legal structure

Day 2

As a startup founder, it can be tempting to Google Image search pictures to be used on your website and social media accounts, but use of such imagery is likely an infringement on someone else’s intellectual property. The resources below offer images that are licensed under the creative commons and are intended to be used  for any purpose including commercial use.

Another way to ensure that your images are legally protected is to use images that you personally own.

Creative Commons

Creative Commons is a global nonprofit organization that enables sharing and reuse of creativity and knowledge through the provision of free legal tools. Learn more here: