Lesson 2: Market Sizing

Students identify the market opportunity for their business idea by estimating market size. This will help determine if investors deem the market potential large enough to warrant an investment.

Required Outcomes

  • Students will estimate TAM and SAM for their business
  • Students will calculate an estimated market share for their business

Market Sizing

Examples

View the examples below to examine how the principles of Total Addressable Market and Serviceable Addressable Market are applied to a tutoring service for high school students:

Model

Use the link below to make a copy of the template used above to calculate your own Total Addressable Market and Serviceable Addressable Market sizes:

Market Research Resources:

Google:

Government Resources:

Infographics and Data Visualizations: