Lesson 1: Pricing

Students will learn about different pricing strategies and determine the optimal price to begin testing with customer segments.

Required Outcomes

  • Students will create a pricing strategy for their product/service


Case Studies

With your group, you will visit 6 stations. At each station, you will examine a case study featured on the slides below. Your job is to determine which pricing strategy is being used in the example. Each student must submit their answers via the Google form below.

Your Pricing Strategy

With your group, make a copy of the 4.1 – Pricing Strategy worksheet. Explain which pricing strategy you will employ for your MVP and provide a reasoned justification.