Lesson 1: Positioning

This lesson outlines the definition and key components of a traditional positioning statement.

Required Outcomes

  • Students write a positioning statement and create a brand name for their product.


Write Your Own Positioning Statement

Click here to make a copy of the Positioning Statement Worksheet. One member of your group should copy this document to your shared folder.



Name Your Business

Use the Naming Exercise Document to come up with a minimum of three working names for your company utilizing the strategies in the Naming presentation above.