Lesson 1: Positioning

This lesson outlines the definition and key components of a traditional positioning statement.

Required Outcomes

  • Students write a positioning statement and create a brand name for their product.

Positioning

Write Your Own Positioning Statement

Click here to make a copy of the Positioning Statement Worksheet. One member of your group should copy this document to your shared folder.

positioning-template

Naming

Name Your Business

Use the Naming Exercise Document to come up with a minimum of three working names for your company utilizing the strategies in the Naming presentation above.


Resources