Lesson 1: Customer Segmentation

This lesson, students will conduct exercises to profile customer personas. Once teams better understand who their customers actually are, they will be better prepared to get out and talk with and learn from these customers.

Required Outcomes

  • Students will outline their customer segments and profile them with customer personas.
  • Students create a list of customer segments and match to a relevant value proposition.
  • Start to understand that customer segments can be quantified. Begin to outline how big the market is who could potentially buy your product or service.

Customer Segmentation

Customer Profiles

Using the knowledge you gained from the “Speedy’s Auto Service” example and “Grease Monkeys” exercise, narrow down your customer segments to the most likely early adopters and develop two detailed customer personas using the link below (include an image that best represents your customer persona):