All posts by Michael Macfadden

Digital Graphic Design 2

This course is designed to emulate the real world experience of working at a creative agency. Students will complete independent and group projects for clients, on deadline, to create a variety of digital media and analog print productions.


Click the following link to download the Course Syllabus

Google_Classroom_LogoGoogle Classroom

This year, we will be using Google’s new classroom management tool Google Classroom to communicate, distribute, and collect assignments and resources.  You will need a join code in order to join this class.

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Table of Contents

Lesson 3B: Team Chemisty

In this lesson, we’ll use typography, alignment, sizing, positioning, and image tracing skills to revitalize a heavily degraded document for a varsity basketball coach.

Project Files

View the PDF linked below. If you’d like to print a copy of the document as working file, please print to printer 141_1 or 141_2.

Design Prompt

The paragraph below is from the basketball coach (your client). Your job is to interpret his request and provide the best design you can come up with based on what he is looking for.

“I’d say color would be nice – realistic looking basketballs would be pretty cool… I’d use this both digitally and in print. I give each of our athletes and their families a handout about what our program stands for. This would be a cornerstone for that booklet. So 8.5×11 is needed and would be in print. But, I’d like to be able to put this out on Twitter [too].”


The text in the middle of the document reads:



First Semester: Final Exam

Refer to the resources and instructions below to prepare for the first semester final exam which will consist of three parts: a 55 point “terms and concepts” multiple choice exam, a 20 point reverse engineering a Business Model Canvas activity, and a 25 point group pitch.

Final Exam Preparation

Team Elevator Pitch

On the day of the final exam, each group will present a 2-3 minute elevator pitch/abbreviated shareback. Grades will be determined based on the rubric linked below:

Business Model Canvas

You will be responsible for knowing and understanding each segment of the business model canvas. Use the image below to test yourself to see if you know it fully.


Click here to create a copy of the document below: First Semester: Final Exam Flashcards

Terms and Concepts

Unit 1

  • Entrepreneurial DNA
    • Builder
    • Opportunist
    • Specialist
    • Innovator
  • Customer Risk
  • Product Risk
  • Market Risk
  • Cost Structure
  • Revenue Stream
  • Channels
  • Customer Relations
  • Key Metrics
  • Unique Value Proposition
  • Direct/Indirect Competitors

Unit 2

  • Customer Segments
  • Customer Personas
  • Early Adopters
  • Users vs. Buyers
  • Problem Interview: Do customers have this problem?
  • Interview Techniques
    • “5 Whys” questioning
    • Listening
    • Engaging like you are having a conversation
    • Tell  story to set the context of what you will discuss
  • Solution Interview: Will customers pay to solve the problem?
  • Product/Service Demos

Unit 3

  • Positioning
  • Positioning Statement
  • Direct Channels
  • Indirect Channels
  • Customer Relationships
  • Marketing Funnel (Get, Keep, Grow)
  • Upsell, Cross-Sell, Next-Sell
  • Marketing Tactics
  • Traditional Marketing
  • Digital Marketing

Unit 4

  • Pricing Strategies
    • Anchor Pricing
    • Value Based
    • Cost Plus
    • Penetration
  • Market Sizing
    • Total Addressable Market (TAM)
    • Serviceable Addressable Market (SAM)
    • Market Share/Share of Market (SOM)
  • Revenue
    • Gross Revenue
    • Operating Revenue
    • Net Revenue
  • Expenses
    • Cost of Goods Sold (COGS)
    • Sales and General Administrative (SG&A)
    • Start up costs
  • Profit
  • Income Statement

Lesson 9: Double Circle Logo

In this lesson, you’ll use Adobe Illustrator AND Photoshop to create a weathered, double circle logo similar to the one above.


Watch the video below to create a double circle logo. Afterward, image trace a simple icon (like a lightning bolt), and place it in the center of the circles.


Copy the image you made above in Illustrator into Photoshop. Paste it as a Smart Object on top of a textured background image that you find on Pixabay. Then follow the directions in the video below.

Hour of Code

Hour of Code

Visit the following link to create a blank CodePen (a web design sandbox environment for testing HTML and CSS)

Step 1A: HTML

Add the code below to the panel the reads HTML:

Step 1B: CSS

Add the code below to the panel that reads CSS:

Step 2A: HTML

Add the code below to your HTML between the “wrapper” tags:

Step 2B: CSS

Add the code below to your CSS after your “.wrapper” class: