All posts by Michael Macfadden

First Semester: Final Exam

Refer to the resources and instructions below to prepare for the first semester final exam which will consist of three parts: a 55 point “terms and concepts” multiple choice exam, a 20 point reverse engineering a Business Model Canvas activity, and a 25 point group pitch.

Final Exam Preparation

Team Elevator Pitch

On the day of the final exam, each group will present a 2-3 minute elevator pitch/abbreviated shareback. Grades will be determined based on the rubric linked below:

Business Model Canvas

You will be responsible for knowing and understanding each segment of the business model canvas. Use the image below to test yourself to see if you know it fully.

Flashcards

Click here to create a copy of the document below: First Semester: Final Exam Flashcards

Terms and Concepts

Unit 1

  • Entrepreneurial DNA
    • Builder
    • Opportunist
    • Specialist
    • Innovator
  • Customer Risk
  • Product Risk
  • Market Risk
  • Cost Structure
  • Revenue Stream
  • Channels
  • Customer Relations
  • Key Metrics
  • Unique Value Proposition
  • Direct/Indirect Competitors

Unit 2

  • Customer Segments
  • Customer Personas
  • Early Adopters
  • Users vs. Buyers
  • Problem Interview: Do customers have this problem?
  • Interview Techniques
    • “5 Whys” questioning
    • Listening
    • Engaging like you are having a conversation
    • Tell  story to set the context of what you will discuss
  • Solution Interview: Will customers pay to solve the problem?
  • Product/Service Demos

Unit 3

  • Positioning
  • Positioning Statement
  • Direct Channels
  • Indirect Channels
  • Customer Relationships
  • Marketing Funnel (Get, Keep, Grow)
  • Upsell, Cross-Sell, Next-Sell
  • Marketing Tactics
  • Traditional Marketing
  • Digital Marketing

Unit 4

  • Pricing Strategies
    • Anchor Pricing
    • Value Based
    • Cost Plus
    • Penetration
  • Market Sizing
    • Total Addressable Market (TAM)
    • Serviceable Addressable Market (SAM)
    • Market Share/Share of Market (SOM)
  • Revenue
    • Gross Revenue
    • Operating Revenue
    • Net Revenue
  • Expenses
    • Cost of Goods Sold (COGS)
    • Sales and General Administrative (SG&A)
    • Start up costs
  • Profit
  • Income Statement

Lesson 9: Double Circle Logo

In this lesson, you’ll use Adobe Illustrator AND Photoshop to create a weathered, double circle logo similar to the one above.

Illustrator

Watch the video below to create a double circle logo. Afterward, image trace a simple icon (like a lightning bolt), and place it in the center of the circles.

Photoshop

Copy the image you made above in Illustrator into Photoshop. Paste it as a Smart Object on top of a textured background image that you find on Pixabay. Then follow the directions in the video below.

Hour of Code

Hour of Code

Visit the following link to create a blank CodePen (a web design sandbox environment for testing HTML and CSS)

Step 1A: HTML

Add the code below to the panel the reads HTML:

Step 1B: CSS

Add the code below to the panel that reads CSS:

Step 2A: HTML

Add the code below to your HTML between the “wrapper” tags:

Step 2B: CSS

Add the code below to your CSS after your “.wrapper” class:

World Builder Asset

In this quest, you’ll use the World Builder Asset to rapidly build 3D terrain settings.

Product of Learning

In this quest, you will build a terrain setting that is navigable in Unity. You might choose to attempt the Google Cardboard quest after this one. Also be prepared to submit a reflection based on the questions at the bottom of this page.

World-Builder-Asset-BadgeResources

You are welcome to use any resources you want. The list below is simply a starting point and in no way represents a chronological list of steps. You WILL have to conduct research to figure out how this works.

Reflection

Upon completion of this quest you must answer the following questions in any of the following ways: as a video log entry (post to YouTube), as a blog post via Medium.com), or as an essay via Google Docs (you may propose another response if you so choose).

  • What did you do (brief summary)?
  • What did you learn?
  • What was challenging?
  • What is the product of your learning (this can be an embedded screenshot or two, screencast (if doing video), or link to relevant content)?
  • What suggestions do you have for future students embarking on this challenge?

Indie Game Review

In this quest, you will write a game review to promote an independently produced video game.

Product of Learning

You will write a game review and publish it to Medium.com. You must find a game that you like that is independently produced (basically any game that is not produced by a major studio), and then write a positive review for it to promote independent game developers. Write about the following:

  • Who
  • What
  • When
  • Where
  • Why

Medium-BadgeResources

You are welcome to use any resources you want. The list below is simply a starting point and in no way represents a chronological list of steps. You WILL have to conduct research to figure out how this works.

Reflection

Upon completion of this quest you must answer the following questions in any of the following ways: as a video log entry (post to YouTube), as a blog post via Medium.com), or as an essay via Google Docs (you may propose another response if you so choose).

  • What did you do (brief summary)?
  • What did you learn?
  • What was challenging?
  • What is the product of your learning (this can be an embedded screenshot or two, screencast (if doing video), or link to relevant content)?
  • What suggestions do you have for future students embarking on this challenge?

Video Game Podcast

In this quest, you will create an original video game themed podcast

Product of Learning

You must create an original Serialized podcast related to video games. I’d encourage you to interview professional game designers and developers to learn about their craft and path towards becoming employed in this competitive industry.

You will publish to your podcast to SoundCloud.

Podcast-BadgeResources

You are welcome to use any resources you want. The list below is simply a starting point and in no way represents a chronological list of steps. You WILL have to conduct research to figure out how this works.

Reflection

Upon completion of this quest you must answer the following questions in any of the following ways: as a video log entry (post to YouTube), as a blog post via Medium.com), or as an essay via Google Docs (you may propose another response if you so choose).

  • What did you do (brief summary)?
  • What did you learn?
  • What was challenging?
  • What is the product of your learning (this can be an embedded screenshot or two, screencast (if doing video), or link to relevant content)?
  • What suggestions do you have for future students embarking on this challenge?

2D Side Scroller

In this quest, you will build a 2D Side Scrolling game – think Super Mario Brothers on NES.

Product of Learning

In this quest, you must build a 2D Side Scrolling game. You may “fork” your shadow bots game if you’d like, or you can build something new from scratch. One suggestion is to consider using a silhouette effect for your characters to save time. One of the hardest parts of this game will be figuring out the camera script.

You will have to build your game for playability and complete the reflection below.

silhouette-game-badgeResources

You are welcome to use any resources you want. The list below is simply a starting point and in no way represents a chronological list of steps. You WILL have to conduct research to figure out how this works.

The Loughran Camera Script

Directions: Add the script below to your Main Camera. This script allows you to set minimum and maximum X, Y, and Z coordinates to a 2D side scroller to prevent the camera from moving to far left, right, up, and down. The script also adds a drift effect after your player stops moving.

Notice: if using unity’s 2D Standard Assets, deactivate the Camera2DFollow script on the main camera. The two do not work together.

 

Reflection

Upon completion of this quest you must answer the following questions in any of the following ways: as a video log entry (post to YouTube), as a blog post via Medium.com), or as an essay via Google Docs (you may propose another response if you so choose).

  • What did you do (brief summary)?
  • What did you learn?
  • What was challenging?
  • What is the product of your learning (this can be an embedded screenshot or two, screencast (if doing video), or link to relevant content)?
  • What suggestions do you have for future students embarking on this challenge?

20% Time

This quest will last all semester. It is inspired by Google’s once famous 20% time program in which employees could use 20% of their time to work on anything they wanted.

Twenty-Percent-Time-BadgeProduct of Learning

This one is a little different as each of you will choose something that is of interest to you. Broadly, I can say that whatever you turn in , it will must demonstrate a significant level of passion and effort.

Reflection

Upon completion of this quest you must answer the following questions in any of the following ways: as a video log entry (post to YouTube), as a blog post via Medium.com), or as an essay via Google Docs (you may propose another response if you so choose).

  • What did you do (brief summary)?
  • What did you learn?
  • What was challenging?
  • What is the product of your learning (this can be an embedded screenshot or two, screencast (if doing video), or link to relevant content)?
  • What suggestions do you have for future students embarking on this challenge?

Twitter Feed

This quest is a quick one – build a Twitter list of influential people in the video game industry: gamers, designers, bloggers, developers, etc.

Product of Learning

Your product of learning will be an Actual Twitter list that other people can subscribe to/follow. You will also complete the reflection below.

Twitter-List-BadgeResources

Reflection

Upon completion of this quest you must answer the following questions in any of the following ways: as a video log entry (post to YouTube), as a blog post via Medium.com), or as an essay via Google Docs (you may propose another response if you so choose).

  • What did you do (brief summary)?
  • What did you learn?
  • What was challenging?
  • What is the product of your learning (this can be an embedded screenshot or two, screencast (if doing video), or link to relevant content)?
  • What suggestions do you have for future students embarking on this challenge?

Rain Maker Asset

In this quest, you will add the “Rain Maker” asset to one of your unity games (I suggest your shadow bots game)

Product of Learning

Your product of learning should be either a link to your game (or a sample level), or a screencast video of the “Rain Maker” Asset in action.

Rain-Asset-BadgeResources

You are welcome to use any resources you want. The list below is simply a starting point and in no way represents a chronological list of steps. You WILL have to conduct research to figure out how this works.

Reflection

Upon completion of this quest you must answer the following questions in any of the following ways: as a video log entry (post to YouTube), as a blog post via Medium.com), or as an essay via Google Docs (you may propose another response if you so choose).

  • What did you do (brief summary)?
  • What did you learn?
  • What was challenging?
  • What is the product of your learning (this can be an embedded screenshot or two, screencast (if doing video), or link to relevant content)?
  • What suggestions do you have for future students embarking on this challenge?